Segment uses Stacker to manage the 15,000 companies in their startup program.

‘I was looking for something that gave a personalized, logged-in experience,’ said Graham Hunter, Senior Startup Program Manager. ‘I found Stacker and understood intuitively what it was for.'

Segment uses Stacker as a dealbook as well as a resource hub for startup founders. For Graham and the team, one of the most important things was to provide a beautifully designed tool that also boasted a slick user experience.

‘We’re a technology company, talking to other tech companies. We needed a best-in-class digital experience – Stacker gave us that.’

Graham Hunter

Senior Startup Program Manager, Segment

‘The visual component of our dealbook was lacking – it was just a wall of text. By moving to Stacker we could give every startup founder a link to see their deals, have them login and create a much more visually appealing experience.

’‘Stacker is so straight-forward that colleagues have been able to go in and pick up projects without having to learn a whole new tool. If you understand spreadsheets, then you’ll understand Stacker. Once it’s set-up, it just all sort-of works without you having to do anything.’